How businesses can make circularity work profitably
While more than 70% of companies now reference the circular economy in their strategies, only 7.2% of the global economy is truly circular. Most efforts remain siloed, focused on recycling, waste diversion, or adapting packaging through pilots with limited scope.
This is a missed opportunity. Circularity is no longer just an environmental issue, it is central to business resilience and growth. The World Economic Forum estimates circular strategies could unlock $4.5 trillion in value by 2030. For individual businesses, the opportunity is to improve margins, enhance market differentiation and generate new revenue streams.
Our latest report explores five principles that explain how to define the benefits of circularity, measure progress correctly and establish the concept as a business-wide driver of value. Drawing on our work with clients, plus insights from the British Beauty Council, Primark, Reconomy and Shellworks, we set out how businesses can embed circularity as a driver of profitability, resilience and meaningful change.
Download the report to discover:
- Why circularity must start at the design stage to unlock long-term value
- How to move beyond isolated projects by embedding principles across organisation-wide operations and decision making
- How first mover adoption of circular business models helps to create commercial value
- Why changing the mindset on metrics and KPIs is essential to achieving successful outcomes
- How collaboration across sectors and with government can accelerate change and deliver competitive advantage
Discover more
Download the full report below