Case study

Identifying levers for change in waste and resource management

Reconomy wanted to identify opportunities and levers for change in the waste industry to drive the transition to a circular economy. Sancroft worked with Reconomy to deliver this in relation to seven core resource streams and four resource management methods.

Sancroft were selected for this assignment based on their deep understanding of the UK’s waste and resource management industries, and were very effective in distilling a complex policy backdrop into relevant, actionable insight that we have taken forward into our own business planning and PR activities.

The work was delivered through a joint Reconomy and Sancroft project team, and as the project progressed and evolved in terms of both the planned approach and scope, Sancroft kept the team involved with decisions regarding what topics and research would be most relevant, whilst ensuring maximum value was generated from the final report. Sancroft delivered an extremely comprehensive and interesting study, pulling together broad subject areas into ten refined principles that are tailored and actionable to support the development of the circular economy in the UK.  It is the ability to work seamlessly between the policy landscape and the needs of business that makes this work so valuable.

Guy Wakeley, chief executive, reconomy