Leading companies aim to anticipate changes to their external environment in advance of the changes happening, and in advance of their competitors. But despite its importance, “horizon scanning” is often left to occasional “away days” or annual get-togethers. Sancroft’s bespoke briefing service ensures that executives are aware of emerging challenges on a continuing basis. Sancroft builds a close understanding of its clients’ needs, and actively roots out the evolving legislative, social and commercial challenges that will affect Sancroft clients in future. Sancroft’s briefing service is much more than a “cuttings” service. Issues are sifted for relevance and to avoid repetition, and are summarised for brevity. Sancroft monitors the actions of competitors, and anticipates the pressures and opportunities that will shape their clients’ future. The briefings are delivered daily or weekly, depending on client needs.